For an early-stage venture-backed company, business development is generally more important than sales

Reasons why so few start-ups scale and become a success for their customers and investors. For an early-stage venture-backed company, business development is generally more important than sales. Really ..

Here’s why:
Business development plays a crucial role in establishing the foundation for long-term growth and success.

In the early stages, it focuses on:
1. Creating long-term value by finding customers to validate product-market fit.
2. Developing strategic partnerships and relationships.
3. Identifying new market opportunities and potential business ventures.

These activities are essential for early-stage startups because:
1. They help finalize products or services and gather market data
2. They assist in building a customer base and establishing strong cash flow

They contribute to securing funding from angel investors or venture capitalists

Think first.. 👍
(B2Venture, Investopedia)

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