Market Summary & Introduction
Global shifts in product development, sales strategies, marketing communications, and company operations are occurring more frequently today.
As a consequence:
• Competitors specialize and focus more clearly on their defined core strengths.
• Product managers’ teams require quicker product innovation cycles.
• Sales teams require more specialized customer segments to generate solid revenues.
• Products and services need to be universally understood and accepted across the globe.
• Faster turn-over and lower cost sales channels become essential.
• Simple to use and understand business models are necessary for quick implementation.
Mission Statement
To provide profitable and strategic hands-on services in sales and account management, as well as product strategy, fostering competitive advantage and sustainable growth.
The Goals
• To empower team leaders to identify rapidly growing customer segments and sales channels.
• To emphasize the creation of open product architectures that enable ongoing innovation and scalable capabilities.
• To guide companies in discovering new competitive strengths for product development, fostering renewed innovation and growth.
Focus & Expertise
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- „Re-Declaration“ of Vision & Mission
- Channel & Sales / BD
- Go-to-Market Tactics and Blue Ocean Strategy
- Growth
- Joint Ventures Strategies
Questions to analyze with team leaders include:
• What do you consider your team’s competitive strength and focus ?
• Where do you currently realize your best return on investment and time ?
With detailed questions, collaboratively, experts construct suitable models for differential / competitive advantage, sales and revenue growth.
Weak and Indefensible
• The misallocation of financial resources and ignorance of competitive strengths when distributing assets and assigning people resources, is a habitual problem.
• Building closed pricing / fixed technology platforms and ”pushing” these solutions into highly competitive market segment, is another prevailing growth obstacle.
• Continuing with traditional business routines, and using past experiences to rationalize current operations, despite a quickly changing market place is also commonplace.
What is the result, if action is not taken ?
• Information Technology (IT) companies build on top of non-competitive technologies and business models with no inherent competitive strengths; further investment is placed into non effective (none growth oriented) processes, leading to even quicker financial losses.