“Giving the people what they want is fundamentally and disastrously wrong. The people don´t know what they want.. provide them with something better.” (Samuel Rothapfel, 1920´s – Value Innovation)
“Giving the people what they want is fundamentally and disastrously wrong. The people don´t know what they want.. provide them with something better.” (Samuel Rothapfel, 1920´s – Value Innovation)