“In a separate commissioned survey by Forrester Consulting, B2B customers ranked easy-to-use, up-to-date DIGITAL customer interfaces as the most important characteristic of organizations they prefer to work with….
Yet … they also emphasized the need for a strong, ONGOING relationship with their sales reps. In fact, more than half said they would stop doing business with a company that failed to meet face-to-face regularly..” (Deloitte Digital)
So find and build the best sales process and start using both.
Report below with a few additional points, examples and questions.