Author: web25982625

No reason to run to the Middle East.

I do feel that many European startups take a much leaner approach in building a company base with reliable traction first. As there traditionally has been less money to be distributed, the European early-stage companies are often much smaller and need to work frugally. Given the reset in VC funding and the SVP shock in the United States – many smaller venture capital companies and their early-stage investments will be “flushed out”.. and disappear. In my opinion, this is a “natural” correction.

Below is a book that was very popular 10+ years ago and if you’re not familiar with these principles you should buy the book for your team, and practice practice practice !! No reason to run to the Middle East.

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The text below is a reminder to everyone that is investing as well as those willing to take on the adventure of building their own start up company.

 

While many companies have technical expertise, their focus on value positioning / marketing and customer communications often fall to the side. A perfect example is the number of AI and ML companies still offering to build models – please stop already. Communicate a different message to show tangible value.

Please also read this book .. so that you continue to offer value, and not just another “me-too” technology.

” Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true “product.” He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. ” (Bill Davidow)

“Giving the people what they want is fundamentally and disastrously wrong. The people don´t know what they want.. provide them with something better.” (Samuel Rothapfel, 1920´s – Value Innovation)