When attending to US early stage software companies, I need to remind the marketing and developer teams that “Privacy is considered a fundamental right for all individuals living in the European Union.”
“The first and foremost principle for the ethical use of data is to ensure that the whole process is done with the intention of providing tangible benefit to both the users and the data researchers.” (Ronald Van Loon)
The prospect should “opt-in” versus “opt-out”, when it relates to marketing emails and phone calls, and customers should also understand what is being done with their enterprise data, and how it is used by the application “services” provider.